What does nature mean to you? Is it important or do you really not give a shit. We'll regardless of how you feel about it, nature produces and contains alot of key things that we need for life. Through the website that I explored, they are trying to get people to realize the problems nature is suffering from. They are a conservation group and are trying to save nature. If you look at the site it gives you a chance to explore and discover the problems and it explains what effect these problems have on nature.
The goals of this group is to get people to realize why nature is important to us and to reveal the issues that are occuring. They want people to join with them and take part in trying to resolve the problems. "We believe that the Earth's natural heritage must be maintained if future generations are to thrive spiritually, culturally and economically." They are trying to get people to look into the future and realize what is going to happen if we don't take action now.
I think the group has approached the problem in a great way. The website they created isn't just "hey we have a problem and need to do something about it, thanks." It is a lot more than that and I think they way that they set it up gives people a better understanding of what is happening and how/why we need to take action. I feel that it is very effectively communicated and think that if people actually explore their site that they might change their views on nature and how important it is to life.
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